Throughout her career, Barbara has championed user-centered design, leading the creation of award-winning experiences across diverse industries, from luxury fashion to healthcare to e-commerce platforms. With a focus on simplicity and user needs, her work has demonstrably improved critical business metrics. Barbara is a seasoned leader, with experience in building, managing, and mentoring high-performing UX teams composed of designers, researchers, and developers. 

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Barbara brings a unique perspective to the stage, blending a passion for innovation and design with the human touch. She leverages insights from both quantitative and qualitative research to craft creative UX strategies that drive measurable business results.

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She currently serves as the Director of Research & Strategy at Functionaire, a user experience design, research, and strategy consulting agency she co-founded in 2018. When she's not immersed in the world of UX, you might find Barbara exploring a new corner of the globe.