Building products is a complex, difficult task. Creating an appropriate and vibrant vision, then rallying everyone to align toward that vision, all the while executing that vision can be a daunting task for any leader and the supporting team. I think that work becomes even harder without first and continuously building a culture and the relationships so that each individual can understand their role, structures and the rules (written and unwritten) to perform at a high level. This talk will focus on defining a culture of success as well as techniques and tools to develop a set of roles, rules, structures and healthy relationships. Let’s build healthy connections before and while we build the content.