Deanna Ballew is a seasoned product executive with extensive experience in marketing technology and innovation. Throughout her career, she has demonstrated a strong ability to revitalize product portfolios and drive organizational growth. By leading large teams, she has successfully modernized legacy products, implemented user-centered design, and enhanced data governance, resulting in higher recurring revenue and improved customer retention. Her strategic approach balances immediate business priorities with a long-term vision, enabling cohesive strategies that foster market leadership and high-performing teams. Deanna currently drives value as the Chief Product Officer at Listrak. She holds an MBA from the University of Wisconsin and a Bachelors in Computer Science and English Writing from Loras College. Her blend of technical expertise and strategic vision has established her as a respected leader in the marketing technology sector.