The most successful Scrum teams aren’t just following a framework—they are deeply focused on their product. But what happens when teams lose sight of that? Can they truly deliver value if their attention is scattered across processes, internal metrics, or stakeholder demands that don’t serve the product’s purpose?

In this session, we’ll explore what it means to be product-centric, why it sets great teams apart, and how shifting focus back to the product leads to better decisions, stronger alignment, and real impact. Whether you’re a Product Owner, Scrum Master, or part of a delivery team, you’ll leave with practical insights to ensure your team is delivering meaningful value—not just output.